EY’s follow up report on the vaping market’s development (, July 2017)

By Diane Caruana

The “Electronic Nicotine Delivery Systems (ENDS): an update on a rapidly evolving vapour market”, report number 2 was released, indicating a significant 65% growth within five EU countries in only three years.

Ernst & Young LLP (EY), in accordance with Nicoventures Holdings Limited, which is owned by British American Tobacco Plc (BAT), published a report about the evolving e-cigarette industry, focusing mainly on developments in seven countries, ItalyFrance, the UKGermanyPolandRussia and South Korea. Collectively, these countries “account for 75% of their global consumer price turnover (CPTO) excluding US and China).”


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