Rarely seen without a cigarette, Simon Cowell even once tried hypnotherapy to try to end his 80-a-day habit.
But it seems fatherhood has finally given him a greater incentive to quit – and he has switched to vaping.
During filming for The X Factor, the 56-year-old media mogul was pictured holding an e-cigarette.
He has revealed that it is all because of his two-year-old son Eric.
‘The idea is to cut down on the number,’ he told The Sun. ‘The Vape has been successful. It’s a good one, it tastes nice and sweet.’
Cowell – who has previously joked that he has an ’80 a day’ habit – has said that he does not smoke around Eric, his only child with partner Lauren Silverman, but has worried what he would do if his son asks him to quit smoking when he gets older.